Clay Campbell

MARKETING + COMMUNICATIONS / ROCKVILLE, MARYLAND

Because good work can’t always speak for itself.

Marketing works best when it simply tells the truth. I give people an honest reason to care, and an easy reason to say yes.

Selected work

I LED THE MARYLAND LAUNCH OF BBB’S REFRESHED CORPORATE IDENTITY.

Giving a national rebrand local roots, Hon.

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I BUILD ONBOARDING SYSTEMS THAT STOP FIRST-YEAR CHURN

Because nobody renews a membership they forgot they bought.

  1. Welcome

    Let’s get started.

  2. The second email in the supplied onboarding sequence, about adding the Accredited Business seal to a website.
    The third email in the supplied onboarding sequence, about sharing accreditation on social media.
    The fourth email in the supplied onboarding sequence, rounding up the resources shared with the new Accredited Business.

  3. Member mailer

    A few ways to get more from your membership

  4. Just checking in — do you have everything you need to get started?

  5. You’re invited

  6. Your renewal is coming up Let's run it back!

01 / Acquisition

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I TURN ONE-OFF SPONSORSHIPS INTO DEPENDABLE ANNUAL REVENUE

Moving beyond logo placements to mutual business value.

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01 / 08

I DELIVER ON-AIR CONSUMER GUIDANCE FOR REGIONAL TV AND RADIO.

Giving people clear answers when the story gets complicated.

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FOX45 Morning News - Monthly Confident Consumer Segment

A WBAL-TV reporter interviewing a shopper in a parking lot, with the lower third reading transaction safe zones for shoppers.
WBAL-TV - FB Marketplace transaction safe zones.
A WJZ-TV reporter interviewing Clay in an office.
WJZ-TV - Are scammers becoming more sophisticated?
Clay Campbell being interviewed on a downtown street by a WBAL-TV reporter.
WBAL-TV - Identity Theft During Tax Season
An attendee smiling during a Contractor Connections event, with name badges visible.

I BUILD REGIONAL EVENTS AROUND QUALIFIED BUSINESS OPPORTUNITIES

Making business events worth showing up for.

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I DIRECT LARGE-SCALE COMMUNITY PROGRAMS

Turning public education into something people could act on.

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A volunteer in a high-visibility vest and gloves, smiling as she carries a box of documents at Shred Day.
A long line of cars waiting between traffic cones past the Shred Day sign at the Maryland State Fairgrounds.

Not everything needs a case study.

VIDEO EDITING: SOCIAL PROOF
A Torch Award trophy photographed on a table at an awards event.
FLAGSHIP AWARDS PROGRAM
FOUNDATION FUNDRAISING
Geofenced advertising creative for an accredited business, with a geotargeting map beside it.
GEOFENCED ADVERTISING